Blogging Guidelines

These guidelines are written for practitioners who are writing a blog for the BTP website usually, although not exclusively, because they are using attendance at one of our events as the basis for a researched article. These guidelines cover articles written on the basis of workshop attendance as well as articles written about general therapy topics.

We feel that writing a blog about one of our training events will enable the writer to consolidate their personal learning, but we feel there are wider benefits too. Our combined blog posts receive over 4,000 page view per month, so with your name on one of our blog posts you will get a great deal of exposure (assuming you want it!).

Our guidelines for the blog posts are as follows:

  • Blogs should be a minimum of 1,000 words and a maximum of 2,500 words.
  • The focus should be the therapeutic and clinical learning from the speaker’s presentation (and not a traditional ‘review’ of the event) so that a therapist reading the blog who has not attended the event can feel that they can learn a number of key lessons about an issue or clinical practice from reading the blog.
  • From time to time we look for articles about topics that are the subject of forthcoming events. These articles should also be focussed on therapeutic theory and clinical learning, and show that some basic research has taken place in writing the piece.
  • Please take a look at some of the blogs on the BTP website to give you an idea of what we’re after. Good examples are the blog on Michael Soth’s workshop on rupture and repair; Linda Cundy’s workshop on technology; and Anna Motz’s workshop on Self-Harm. Articles do not have to be over-complicated. The best ones have a series of mini-headings (perhaps 8 to 10 at most) with a paragraph or two of text underneath that talks to the mini-heading.
  • The use of personal examples and reflections should be kept to a minimum when blog writing. The focus of the blog should be on the theoretical and clinical practice issues of the topic in hand, using the workshop material as part of the research for the written piece. You are encouraged to do some other research around the topic in addition. Google is great for this!
  • You are expected to ensure that you have structured your article well, checked spelling and grammar, and proof-read it before submitting it. We may further edit your article, add images and links and SEO it on the BTP website for our purposes.
  • We will attribute the blog article to you as a BTP guest blogger. Please let us have your name and designation (e.g. Counsellor in Private Practice in London) as you would like it to appear with the blog article. However, ownership of the blog and its contents will remain with BTP.
  • We will not be able to add links to external websites, but we would encourage you to link to the blog article from your own website if you wish. This should be of considerable benefit to you in marketing yourself to your clients, as you will be able to demonstrate your ‘expertise’ via the blog post.
  • Google takes a dim view of repeated material, so we ask that you do not reuse the blog material on any other website or publication. If you wish to reuse the material you will need to rewrite at least 75% of it, and give credit to the original source (ie, BTP website).
  • In return for your published article we will provide you with free training to the value of £150. This could be a place on one of our courses, or one of our video CPDs, or a combination. Plus exposure via our website and mailing list (3,500-4,000 individuals).
  • Blog articles should be submitted by email no more than 21 days after the event please.